Channel Collaboration at InfoSecurity Europe
2014 April 29 — London — Annual InfoSecurity Europe breaks out in EMEA region in Earls Court. It is one of the most prestigious technologies and data security tradeshows in the EMEA region, thus a presence there is beneficial. The tradeshow attracts industry leaders, C-level executives and IT Managers at various verticals whose prime directive is staying on the cutting edge of information security.
WinMagic displayed in a 10’ by 10’ booth debuting our updated, modern and streamlined branding—animated by a green colour scheme. Also, in attendance were our UK partners: OISG, MSS and Gardner; who of which, pre-arranged 10 meetings and landed 49 additional meetings at our stand. The majority of those meetings were with companies who are actively looking into new security and encryption solutions. Valliant effort from our partners made this a lead generation success.
Hot topics, such as BitLocker, were at the forefront of the event. Darin Welfare, Vice President and General Manager of EMEA & India, elaborates:
“Despite a challenging UK Infosec last week given the London tube strikes, the WinMagic stand saw a positive number of customers and opportunities engaging with our team. Two particular messages resonated well, the upcoming CPA accreditation, giving WinMagic the opportunity to offer our unique capabilities to the UK government sectors and defence organisations, and ‘BitLocker Management’ for the company’s popular SecureDoc data security software”
Onlookers were magnetized by the unbridled enthusiasm of our team and the appeal towards BitLocker management. As Mr. Welfare addresses his gratitude, “I want to thank sincerely a number of our UK partners, particularly OSIG, Gardner Systems, Intellect and MSS for supporting the event…We are very excited and positive about the continued investment in our Channel Program this year and how this can benefit our partners and WinMagic alike.” Thus, emphasizing how collaborative Channel approach towards tradeshows, such as Infosecurity Europe, is beneficial for all involved.
LundM at NordBIT Tradeshow
2014 April 1—Germany—Partner L und M Büroinformationssysteme GmbH and WinMagic participated in the trade show NordBIT for the first time. The goal was to establish an IT trade show in northern Germany with informative speaker slots introducing complex topics in an easy to understand way.
The audience was full of IT vendors, prospects and a mix of L und M client base. New and existing L und M customers were introduced to the latest developments in the market, existing solutions and products. L und M handled all the organization and follow ups in-house, and spotlighted existing partners. The highlight of this event was a two hour long live hacking mobile devices session of a company called Antago GmBH.
There were 16 companies presenting at the show and WinMagic representatives Mohammed Ibbich presented on pre-boot network authentication and the secrets of a successful IT administrator. The response was so well received that, a follow-up date for NordBit is already set for next year. It was rewarding for WinMagic to have a presence both to support this event and to strengthen our partnership with L und M, We congratulate L und M on the success from this launch and look forward to many more NordBit events to come!
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Techsa, Comguard and WinMagic Host Lunch and Learn in Mumbai
2014 April 14—India—Techsa, Comguard and WinMagic host a Lunch and Learn at the Hotel Tunga International in Mumbai. The purpose of this Lunch and Learn event was to share knowledge with the end customer and generate business contacts in a personal atmosphere. Following delicious food, the attendees had the opportunity to interact with the technology vendors directly, as quoted by an attendee, “the session was quite informative in terms of data security, it will help business corporates to keep their data secured in an organized way. We knew that cyber risks have gone up to a different level, but now we are aware of the solutions as well. “
Techsa and Comguard played a key role in generating attendance. The Lunch and Learn successfully attracted top companies including: TCS, Tata Communications, IDBI Bank, Powerweave, Computer society of India etc… Knowledge sharing was the prime goal for this event and the attendees. Ravi Khanchandani, Director at Techsa, elaborates on the partnership, “Seeing the rigorous development in IT industry it has become important to stay updated on the latest IT trends. As awareness is the prime tool and if your customers know the risk only then they will make an effort to look for the solution. “
From WinMagic, Ross Anderson, Vice President, Global Sales Engineering, gave a presentation and live demo, which was followed by a question and answering session. Robust dialogue was exchanged, highlighting the challenges of the changing technology landscape and the importance of partnership. As Nishant Verma, India Country Manager, states, “We believe in strong channel partner relations and would like to thank Techsa and Comguard our National Distributor for making WinMagic a brand to reckon with. Our mission is to make the world more open, connected by making it secure.”
In following, it is evident how important the partnership is for both lead generation and thought leadership. WinMagic is delighted to work alongside Techsa and Comguard on such a successful knowledge venture and mission.
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Maxworth Technologies brings SecureDoc to Kenya
2014 March 28—Nairobi, Kenya—Maxworth Technologies hosts a WinMagic SecureDoc Product Launch at the Nairobi Serena Hotel. The purpose of the event was to create awareness on the existence and benefits of the product as an entry strategy. Maxworth Technologies played a pivotal role in planning, organizing and financing.
As a result, an overwhelming attendance of influential leadership participated. Such attendees include: the Director and heads of the Information and Communication Technology Authority of Kenya (ICT), Information Security Officers, IT Risks Officers, a representative from the Office of the Deputy President, a Judiciary representative, and Independent Electoral and Boundaries Commission representatives from the public sector. Also, in attendance were private sector representatives, including: Chief Executive Officers and Managing Directors of Haco Tiger Brands, UBA Bank, and the National Irrigation Board.
In the week leading up to the event, a pre-launch product presentation was shown to various customers. During the launch, a keynote address from Chief guests set the tone followed by presentations from WinMagic, represented by Iain Airey, and from Maxworth Technologies, represented by Enosh Bolo, Group MD/CEO, highlighting the partnership between the two partners.
Highlights from the event include congratulatory messages by the Government of Kenya and an immediate invitation by ICT Authority to discuss how this product can be of help to the government and to the ICT team. Adding to the glamour of the event, two TV networks were also present to spread the message of enhanced information security and cybercrimes mitigation with SecureDoc to the regions of Uganda, Tanzania and Kenya.
WinMagic congratulates Maxworth Technologies on an outstanding launch, which is certain to add value and create thought leadership in the Africa Region!