Today is Black Friday. Many retail stores in North American have customers lining up outside for hours to get the best deals. In 2015, 74.2 million people shopped on this day for your great deals! And around 30% of annual retail sales happen during the Black Friday through Boxing Day season, according to the National Retail Federation. With all this excitement of dropping prices and advertising to invite consumers to your stores, you are also potentially inviting cyber criminals that have been waiting for an opportunity to get information on your consumer data.
According to Wikipedia, “in 2014, $50.9 billion was spent during the 4-day Black Friday weekend”. People are eager to jump on the great Black Friday and Cyber Monday deals! What else comes with these amazing sales? Thieves and cybercriminals! They prey on the uninformed organizations that keep their guard down, ready to steal your customer’s credit card information!
Whether you’re ready to admit it or not, the holiday shopping season is upon us. Take a minute and ask yourself: what kind of shopper am I? Do you tend to finish your gift-giving excursions back in August, or will you be spending the night before your holiday scrounging for last minute ideas? Regardless of which bucket you fall into, there are two upcoming days dedicated solely to shoppers of all kinds: Black Friday and Cyber Monday.