Last week we announced the results of the Ponemon Institute study we commissioned and had co-sponsored by leading industry SED partners. We wanted to take this opportunity to remind readers that next week we’ll be reviewing the data via a webinar we’re hosting on Tuesday, April 30th at 1pm ET.
As Data breaches become more and more prevalent in today’s world it is worthwhile for Marketing and IT departments to band together to make a case for the implementation of full disk encryption in an effort to protect both privacy issues as well as brand equity. In my experience, most stakeholders understand data breaches can and should be avoided; but if they do occur, and and organization is viewed as having inadequate protection of customer and employee records, stakeholders and the public at large can be ruthlessly unforgiving. That’s where the rubber meets the road and companies can suffer a significant bottom-line impact of brand deterioration.
It was a good event, well attended and there was great turnout at the session I presented at. What really resonated though was the nodding heads when walking through the information. Engaging the audience is always important when presenting, but getting agreement on key findings and data in general, is always refreshing if not comforting. It helps validate what we did, why we did it and why we think it’s important.