Happy Valentine’s Day! Why Marketers Love Data Encryption!

As Data breaches become more and more prevalent in today’s world it is worthwhile for Marketing and IT departments to band together to make a case for the implementation of full disk encryption in an effort to protect both privacy issues as well as brand equity. In my experience, most stakeholders understand data breaches can and should be avoided; but if they do occur, and and organization is viewed as having inadequate protection of customer and employee records, stakeholders and the public at large can be ruthlessly unforgiving. That’s where the rubber meets the road and companies can suffer a significant bottom-line impact of brand deterioration.