The importance of partners

Go to market strategies for vendors varies in approach whether it’s entirely direct, indirect or an amalgamation of both. WinMagic adheres to a hybrid approach that best matching the requirements of the customer or business practices within a given region.

I recently presented at an event our distribution partner, Interwork, was hosting for its sales teams and was reminded just how important working with our distribution and reseller partners is. The IT Channel isn’t anything new to me from a business model perspective and I’m a firm believer in the value partners can deliver.

The role they play is invaluable. As a software vendor, we can’t be everywhere at once and our partners become our extended sales team. So keeping our partners in the loop through regular communication, outreach and GTM initiatives is critical. We’re slowly and selectively growing our partner base globally, and doing our best to deliver what they need, but it’s a long road and the speed limit can be a little slow at times.

This is why I find it really encouraging when I’m talking to partners and there’s genuine enthusiasm in what we do and what we’re bringing to market. Then, when we have strong, productive conversations about how to best approach a market, engage other partners and mutually grow our businesses things seem even brighter.

As we enter our new fiscal year this month, we’re very cognizant of how and where we want to grow in 2013 and our partner community will play a large role in that. These partnerships with distributors and resellers in Canada, the United States, U.K., Germany and the rest of Europe, Japan, India and the Middle East help bolster our confidence in our ability to execute and deliver what customers need when and where they need it as we move forward.

SecureDoc 6.1 cometh and we’re sure that our partners will be happy with what we deliver later this month.

Previous Post
It’s not as hard as you might think
Next Post
When Virtual Environments Get Too Heavy

Related Posts

Oh, so you stop hackers and stuff?

What I’d like touch on today with this post is a common misconception about data encryption and security. When I tell people who I work for and what we do, many people assume what we do is protect people from…
Read more

620,000 reasons to encrypt

I’ve talked about it before and as an organization we’re constantly trying to tell people and organizations that encryption should be the first line of defense for data on portable devices such as laptops. And yet again, we’re seeing a…
Read more

Plotting world domination

Last week was a busy week for us WinMagic folks. As we’ve entered the new fiscal year for the company, so began our annual Sales & Marketing Kick-off event for our FY’13. It’s the event where the key customer and…
Read more

Safeguarding Transactions

The retail industry has been in the spotlight with data breach after data breach. With the holiday season fast approaching, companies need to take extra measures to secure transactions. According to Verizon PoS invasions accounted for 31% of the 148…

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.